The use of technology of digital economy to create and promote innovative excursion products

Abstract

The relevance of the topic is caused by the growing trends in the Internet environment and computer innovations aimed at the modernization of the excursion business. The aim of the study is to analyze the possible directions of the commercial component in the innovative technologies of modern excursion activity as a tourist product and the most important component of the economy of the tourist and recreational cluster and the electronic economy. The object of research is innovative excursions – audio and virtual excursions. The subject of the study was the technology of organization of modern excursions. The materials of the article are of practical value for the staff of the tourism and recreation cluster in the era of digitalization of the economy. The article based on the results of research work №47-18 characterized audio tour as a product of the electronic economy, investigated through a comparative analysis of the development of this type of tourist product in Russia and Samara.