… Delighted customers can serve as Online Brand Ambassadors , by posting reviews that create demand. In contrast, strongly dissatisfied customers often serve as Online Brand …
CITATION STYLE
Clemons, E. K. (2019). Online Brand Ambassadors and Online Brand Assassins: Master the New Role of the Chief Perception Officer. In New Patterns of Power and Profit (pp. 81–90). Springer International Publishing. https://doi.org/10.1007/978-3-030-00443-9_5
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