Skip to main content
Book Chapter

Online Brand Ambassadors and Online Brand Assassins: Master the New Role of the Chief Perception Officer

  • Clemons E
Springer International Publishing, (2019), 81-90
DOI: 10.1007/978-3-030-00443-9_5
N/ACitations
Citations of this article
4Readers
Mendeley users who have this article in their library.
Get full text

Abstract

… Delighted customers can serve as Online Brand Ambassadors , by posting reviews that create demand. In contrast, strongly dissatisfied customers often serve as Online Brand …

Cite

CITATION STYLE

APA

Clemons, E. K. (2019). Online Brand Ambassadors and Online Brand Assassins: Master the New Role of the Chief Perception Officer. In New Patterns of Power and Profit (pp. 81–90). Springer International Publishing. https://doi.org/10.1007/978-3-030-00443-9_5

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free