Structuring a portfolio for selecting and prioritizing textile products

Abstract

The objective of this paper is to demonstrate a proposal on product portfolio management for the development of new products in a textile company. The research methods address the application of real data from the studied company. This work is characterized both as conceptual and field-based research. It constructs a proposal based on existing theory and involves an empirical application of that proposal. By using the portfolio selection and prioritization proposal, the company was able to select new products for development in a structured way. As continuity for this work, the paper suggests the application of product selection and prioritization for other organizations.