Remaking time: Cultural semiotic transformations of temporality during the early days of the COVID-19 pandemic and lockdown

Abstract

This paper investigates one aspect of meaning making that occurs in the wake of systemic change. It addresses the question of how time is re-configured by socio-material changes resultant from the COVID-19 pandemic. Employing a semiotic perspective, we aim to describe a process of disruption and distress, which leads to a recognition of the oddness of ‘covid-time.’ This is characterised by distressing ‘suspended waiting’, a despairing frozen temporality. After this, this odd covid-time is semiotically assimilated into the old and familiar. Distressing ‘suspended time’ is transformed into ‘productive time’, ‘normal time’, and ‘transformational time’ as an attempt to regulate affect. By highlighting this semiotic shift, the theory of the Cultural Psychology of Semiotic Dynamics (Valsiner, 2014) is used to highlight how meaning is constructed using cultural resources.