Abstract
The new marketing will be about community: small or large groups of people who come together in some shared interest. This means that consideration will increasingly have to be given to how we target these groups, not just the individual.
Cite
CITATION STYLE
APA
Shaw, C., Dibeehi, Q., & Walden, S. (2010). Community Marketing. In Customer Experience (pp. 55–67). Palgrave Macmillan UK. https://doi.org/10.1057/9780230291775_4
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