Attitudes Towards Exporting: Discriminating Firms with Low and High Levels of International Operations in Australia

Abstract

This pilot study investigates attitudes towards exporting of 44 Australian export firms. Findings revealed that the most important variables which discriminate between firms of high and low levels of international operations pertain to (a) managerial responsive to exporting, (b) financial resources, and (c) standardization of products/services. Implications of the results and limitations were discussed.