Construction and Path Analysis of Enterprise Green Technology Innovation Model Using Data Mining

Abstract

With the rapid increase of resource consumption and ecological protection demand, the economic growth model of China has also changed to focus on efficiency and quality. In the future, the circular economic model will be the main direction of sustainable development. According to the analysis of international development trends, green consumption has become the development trend of the times. Some developing countries also put forward the concept of green trade in the process of trade. It results in a severe living environment and challenges for some Chinese enterprises. For this challenge, China should grasp the economic development trend and change the business model by adopting the green technology innovation model. It will reduce consumption and pollution, improve efficiency, and, also, build the enterprise green technology innovation model to greatly improve the production efficiency and resource utilization of the enterprises. This paper uses data mining technology to establish a mathematical model of cluster analysis. It describes the process of enterprise technological innovation in detail and analyzes the power source of enterprise technological innovation and several commonly used models. Through this model, the enterprise technological innovation ability can be comprehensively improved. It focuses on the analysis of the enterprise green technology innovation path based on data mining. It analyzes the enterprise green technology innovation path from the points of reducing transaction costs and improving the allocation efficiency of innovation elements. According to this path, the enterprise transaction costs can be reduced to a certain extent and the allocation efficiency of enterprise elements can also be realized.