Marketing of Library and Information Services in University Libraries: A Case Study of Usmanu Danfodiyo University Library, Sokoto-Nigeria

Abstract

Marketing and promotion play a very vital role in creating awareness for library and information products and services. This paper discusses the importance of marketing and promotion in academic libraries with particular reference to Abdullahi Fodiyo Library Complex, Usmanu Danfodiyo University, Sokoto. The paper also reports marketing strategies employed by Abdullahi Fodiyo Library in promoting and attracting more library clientele as well as keeping them for long in the library. The paper concludes by advising librarians to wake up to promote their libraries through advertisement, exhibitions and displays, publicity, public relations to mention but few.