Deduction of Digital Transformation Strategies from Maturity Models

Abstract

Nine out of ten business leaders plan to gradually increase their companies’ digital maturity. However, many struggle to pick from a wide range of promising digital solutions, facing major uncertainties with regard to a specific digital transformation strategy. Especially, Small and Medium-Sized Enterprises, rather stick to stand-alone solutions than developing comprehensive digital strategies. The purpose of this paper is to deduce digital transformation strategies in SMEs incorporating maturity models. The latter are often starting point to determine the status-quo of digital maturity and to deduce stand-alone measures. Although the content of digital maturity models is constant, the level of majority is dependent on the company’s strategy and operating model. Thus, maturity models can serve as a validation tool in an agile digital-strategy practice.