Neural gender prediction in microblogging with emotion-aware user representation

Abstract

Demographics of social media users such as gender are very important for personalized online services. However, the gender information of many users is usually not available. Luckily, the messages posted by social media users can provide rich clues for inferring their genders, since male and female users usually have differences in their message content. In addition, users with different genders often have different patterns in expressing emotions. In this paper, we propose a neural approach for gender prediction in social media based on both content and emotion of messages posted by users. The core of our approach is an emotion-aware hierarchical user representation model. Our model first learns message representations from words using message encoder and then learns user representations from messages using user encoder with hierarchical attention networks selecting important words and messages to learn informative user representations. In addition, we propose two methods to incorporate emotion information in messages into user representation learning. The first one is to incorporate emotion-aware message representations generated by a pre-trained emotion classifier into message representations. The second one is to train emotion-aware message encoders via jointly training our model with an auxiliary emotion classification task. Extensive experiments on two real-world datasets validate the effectiveness of our approach.