Innovation of Real Estate Marketing Strategies Based on “Internet+”

Abstract

The continuous development of “Internet +” technology in China has transformed the marketing strategy of real estate enterprises. Relevant personnel can explore more effective marketing programs from the actual situation to improve the sales performance of real estate enterprises. In this context, this work first analyzed the necessity of real estate marketing model under the “Internet +” environment, and then discussed the problems in its marketing. Finally, it combined these issues to find innovative marketing strategies to meet the actual development needs of local enterprises.