Design Creativity Research: From the Individual to the Crowd

Abstract

Research in design creativity has focused on individual creativity and on creativity in a collaborative or organizational setting. Collective design and crowdsourcing creativity differ from individual and collaborative creative design by building on the foundations of social computing so that individuals are motivated to contribute voluntarily. Research that improves our understanding and support for these phenomena is a trajectory from existing creativity and design research methods and models that study individuals and teams to studying crowds. Three directions for research in crowdsourcing creativity are: technology development, creative design processes, and evaluating creativity.