The Impact of Photographic Images in Print and Online Media for Political Campaign in Malaysia

Abstract

Photography is one of the popular medium in use by the mass media either electronic or print media in any activities election campaign. In winning the heart of voters, politician’s party use photographic images as main communication strategies in delivering their messages, agendas and also to catch the voter’s attention. As for voters, they need the required information as their reference before making any decisions. Regarding this, the present of the proposal paper is to identify to what extent the role of the photographic image presented in traditional newspaper and online media as serve as a vehicle in persuasion strategy and the impact on perception in the eyes of the voters that changes the pattern political landscape in Malaysia.