Using Entertaining Metaphors in the Introduction of the Case Method in a Case-Based Course

Abstract

This chapter shows one way of using entertaining metaphors in the introduction of the case method in the introductory session of a case-based course. The use of entertaining metaphors is based on the idea that academicians should incorporate entertainment in the teaching and learning environment. Students are often easily attracted to the rapidly progressing world of amusement and entertainment, and away from the often rigid and dry world of education. For the long-term benefit of society, teachers should make the world of education more attractive. Academicians can accomplish this by incorporating entertaining material in their courses. Entertaining material, as well, plays an important role in education, as the emotion evoking qualities of such stimuli have a profound impact on learning. This approach also enhances visualization, motivation, and association in student learning.