Data analysis as insight: Reply to Morrison and Weaver

Abstract

I begin by underscoring a fundamental point of agreement between Morrison and Weaver and me: that data analysis should entail designing whatever set of techniques optimizes insight into whatever question the experiment was designed to address, rather than implementing some rote set of preordained rules and regulations. Against this shared philosophical backdrop, I then (1) reiterate problems with hypothesis testing, and (2) address some of the quite pertinent issues that Morrison and Weaver raise with respect to computation of confidence intervals. © 1995 Psychonomic Society, Inc.