Medidas de mobilidade: Estratégia de competição e gentrificação dos centros urbanos

Abstract

Today, given the environmental and urban crisis, the notion of the “sustainable city” has become part of hegemonic political discourse to compete for investment. Strategic planning sells the image of an ideal city, reshaped, refurbished, revitalized within quality-of-life rankings. Among the guidelines of urban renewal is mobility and walkability, liveability and bike-friendliness are some of its representations. However, the social implications resulting from this process are not being discussed. In the light of the eminence of these ideas in the elaboration of mobility plans in Brazilian cities, this article analyzes the growing interest in urban mobility from three aspects: investment in major infrastructure for mobility during the 2014 FIFA World Cup in Brazil.