Development of a Sustainable Design Lexicon. Towards Understanding the Relationship Between Sentiments, Attitudes and Behaviours

Abstract

Design education and practice have been deeply interlinked with industrialization throughout their history, but on recent years, global initiatives like the UN Sustainable Development Goals have challenged the conventional production and consumption models. Therefore, to understand the relationship between pro-environmental sentiments, attitudes and behaviours related to design, the present study proposes the development of a Sustainable Design lexicon. Through a combined method of semantic and sentiment analysis incorporating graphical symbols included in text based data, it is expected to uncover the psychological and contextual factors aiding the production and acceptance of Sustainable Design in developed and developing countries. The lexicon is expected to aid the development of an algorithm for video recommendations, which would improve creative people’s learning experience of complex and biological related content.