?Popcorn Diplomacy?: American Blockbusters and World Order

Abstract

U.S.-Russia tensions have been on the rise for years. This article attempts to examine them through the lens of the clash between two different world order paradigms. While Russia advocates multipolarity as the next step away from unipolarity, the U.S. presses for a ?rules-based order built after WWII with the American singular leadership.? The author argues that one of the most powerful public diplomacy instruments in terms of promoting the U.S.-centric paradigm of the world order is blockbusters, referred to herein as ?popcorn diplomacy.? The paper offers an insight into how Hollywood movies are linked with Washington?s narrative of the world order. Using the method of the popular geopolitics theory and applying content analysis to several U.S. blockbusters, the author identifies certain techniques that help advance the American perception of the world and mold public opinion to the benefit of U.S. national interests. In conclusion, the article examines the risks and opportunities this policy poses to Russia.