Study on the business model of tourism electronic commerce in China

Abstract

Successful tourism electronic commerce must have successful business model. In this paper, the author first analyzes the status of electronic commerce models of tourism. Then it makes an analysis of current development of business model of tourism electronic commerce in China from four aspects, namely strengths, weaknesses, opportunities and threat. Besides, the author concluded the optimization principles of the tourism electronic commerce business models and the development trends of the tourism electronic commerce and gave some theoretical advices to our enterprises. © 2013 Springer-Verlag.