Social network culture needs the lens of critical trust research

Abstract

Trust is essential to the success of the social networks that are aggregating and applying masses of information about us. In this position paper, we argue that a critical approach to exploring trust and social networks is required; this entails genuinely working in the interests of users and acknowledging the power relations and wider social context of this form of technology that is impacting more and more of our everyday life. Without a critical approach, digital environments may become monopolised by corporate interests.