In recent years, fast fashion and rapid replenishment strategies, once the specialization of a few lead firms like Zara, have become a crucial element in all apparel global value chains (GVCs).
CITATION STYLE
Zhu, S., Pickles, J., & He, C. (2017). Turkishization of a chinese apparel firm: Fast fashion, regionalization, and the shift from global supplier to new end markets. In Springer Geography (pp. 97–118). Springer. https://doi.org/10.1007/978-3-662-53601-8_5
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