Influences of Innovation in Market Value

Abstract

Innovation has a great and sometimes decisive influence on companies’ competitive advantage. However, innovations based on artificial intelligence such as robotics or computerisation can destroy jobs. All jobs are at risk. In this sense the lack of jobs will affect the market value of the companies that heavily invested in innovation. Based on this preoccupation, a multi-agent model denominated INOV-I has been developed to replicate this tendency in labour markets. We ran the model with three issues into consideration: (a) the proportion of innovative companies present in an artificial economy, (b) speed-to-market and time to delivery, and (c) the mobility effect. Several simulations yielded preliminary results that demonstrated that innovation has indirect negative impacts on both real and potential market value.