Abstract
… having a unique brand identity while being supported by an … announce that a new vintage from Montalcino was available, … wines, small restaurant, and inn, but his brand identity as well. …
Cite
CITATION STYLE
APA
Flint, D. J., Signori, P., & Golicic, S. L. (2016). Brand Management Fundamentals. In Contemporary Wine Marketing and Supply Chain Management (pp. 97–115). Palgrave Macmillan US. https://doi.org/10.1057/9781137492432_7
Register to see more suggestions
Mendeley helps you to discover research relevant for your work.
Already have an account? Sign in
Sign up for free