CHALLENGES OF STRATEGY IMPLEMENTATION AT ADRIAN COMPANY LIMITED KENYA

Abstract

Purpose: The objectives of the study were to determine strategy implementation practices at Adrian Company Limited Kenya and to establish challenges of strategy implementation at Adrian Company Limited Kenya.  Methodology: The study adopted a cases study research design and an interview guide was used to collect data. The respondents of the study were drawn from the top management team, who were drawn from the various departments comprising of human resource manager, project manager, marketing manager, logistics & procurement manager. Other respondents were drawn from the functional level and operational level departments. Data was analyzed using content analysis.Results: Findings indicated that the strategy implementation practices carried out by Adrian co Ltd consisted of the following critical tasks; the management commitment, team appointment, training for all levels, developing an implementation plan, and establishing an internal auditing system. Findings also indicated that that there existed various challenges to strategy implementation at Adrian Co Ltd. These challenges included inadequate resources and manpower for strategy implementation were inadequate, poor compensation as a challenge to strategy implementation, poor training for the current work force, mismatch between strategy and structure and poor bottom up as well as top bottom communication, organization politics, communication and clarity understanding during strategy implementation.Unique contribution to theory, practice and policy: From the discussions and the conclusions, the study recommended that for an efficient and effective strategy implementation process senior management should be involved and committed throughout the process. The management should ensure that the critical strategy implementation tasks were considered during strategy implementation. In addition, the management should address the challenges of strategy implementation. For instance, regular training should be conducted and compensation should be facilitated through cost of living adjustments (COLA).