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To Shop or Not to Shop: Consumers’ Privacy Concerns and their Impact on Online Shopping

Springer Nature, (2015), 192
DOI: 10.1007/978-3-319-18687-0_76
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Abstract

This study presents a model of antecedents of online shopping among college students in the United States. Though the privacy debate will likely continue, our findings do not indicate that online privacy concerns currently have a negative impact on online shopping among college students and suggest that e-retailers will likely continue to enjoy increased revenues as online shopping experience increases among consumers.

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APA

Spake, D. F., Finney, R. Z., Joseph, M., & Albrecht, C. M. (2015). To Shop or Not to Shop: Consumers’ Privacy Concerns and their Impact on Online Shopping. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (p. 192). Springer Nature. https://doi.org/10.1007/978-3-319-18687-0_76

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