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(When) Is it Worth Investing in the Personal Service Encounter?

  • Egan-Wyer C
  • Valentin S
  • Parsmo Å
Springer International Publishing, (2024), 345-358
DOI: 10.1007/978-3-031-33246-3_22
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Egan-Wyer, C., Valentin, S., & Parsmo, Å. (2024). (When) Is it Worth Investing in the Personal Service Encounter? In The Future of Consumption (pp. 345–358). Springer International Publishing. https://doi.org/10.1007/978-3-031-33246-3_22

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