Tourism factors interaction analysis - Using towns with cultural heritage as examples

Abstract

This study aimed to explore the factors interaction that influence tourist destinations' attractiveness and the authors used towns with cultural heritage as examples. Eight factors were used to present the conceptualization of tourism destination image (TDI). The DEMATEL method was adopted in this study to investigate the relation and the degree of influences among factors. A questionnaire was designed to collect the data needed for this study. "Beauty of historic-cultural heritage and feelings generated by its perception" and "maintenance/integration of site architecture" are found as the most important of the critical factors respectively. On the other hand, "tourist-cultural management" and "complementary tourist offer or infrastructure" are the factors which dispatches influence most respectively. It is suggested towns with cultural heritage should focus on these factors to increase their attraction. © 2014 Springer-Verlag Berlin Heidelberg.