Marketing dark heritage: Building brands, myth-making and social marketing

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Bird, G., Westcott, M., & Thiesen, N. (2018). Marketing dark heritage: Building brands, myth-making and social marketing. In The Palgrave Handbook of Dark Tourism Studies (pp. 645–665). Palgrave Macmillan. https://doi.org/10.1057/978-1-137-47566-4_26

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