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Book Chapter

Marketing Strategies for Financial Education Programs

  • Bell M
  • McGarraugh J
  • De’Armond D
Springer US, (2012), 79-88
DOI: 10.1007/978-1-4614-3505-1_7
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Abstract

… in starting a financial education program: “At the college campus level, meet with as many departments as possible to determine needs and promote financial literacy as a resource. Get …

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Bell, M. M., McGarraugh, J., & De’Armond, D. D. (2012). Marketing Strategies for Financial Education Programs. In Student Financial Literacy (pp. 79–88). Springer US. https://doi.org/10.1007/978-1-4614-3505-1_7

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