Enterprise niche and e-business strategy

Abstract

This paper uses the principles of business ecology to analyze the problems in China's e-business construction and probe in the ways for enterprises in different niches to carry out e-business construction. The e-business construction is not the isolated behavior of certain one enterprise and full consideration should be taken into the relations between upper stream and down stream enterprises to form e-business ecosystem. The keystone role of the keystone enterprises in forming e-business ecosystem should be brought into full play. The existence of a great number of nicher enterprises marks a healthy e-business ecosystem, and the dominating enterprises should be restricted and then transformed into the keystone enterprises. Different enterprises in different niches should have different e-business strategies. The hetero-organizations of the government are of great importance to the formation and health of e-business ecosystem. © 2008 International Federation for Information Processing.