Why Choose You? - Exploring Attitudes Towards Starter Pokémon

Abstract

Non-playable characters (NPCs) are prevalent features of video games. Forming attachments with NPCs is often considered a core part of play. However, previous research suggests such relationships may vary drastically between players: some may view NPCs as important companions, whilst others consider them as mere gameplay tools. There is a gap in the knowledge base regarding the factors which may influence attachment. Specifically, it is unclear whether a player’s attitude towards their own play corresponds to different levels of attachment. This report uses survey data from 8,371 participants from Pokémon communities to explore how players perceive attachment to in-game companions. We measured gameplay approaches (for example, if participants perceive themselves as competitive or casual players) and their attitude towards Starter Pokémon, ranging from the perception that they are the most important Pokémon in the game, to a gameplay burden. Initial exploratory results suggest that players may be more attached to a Starter Pokémon if they possess a more casual rather than competitive playstyle, and are playing for the first time over replaying with added challenges.