A Fresh Perspective on Female Entrepreneurship: An Insight from Pakistan

Abstract

This research explores the dynamics of women entrepreneurs in the context of Khyber Pakhtunkhwa (KP), Pakistan. Underpinning on contemporary literature on drivers and barriers of women entrepreneurs, this research argues that literature and empirical evidences on negotiations is scarce and underdeveloped. Therefore, capitalizing on an interpretive qualitative assumption, this research collected date through semi-structured interviews and analyzed through thematic analysis. Conceptually, this research provides a fresh and novel perspective by providing interesting inside from empirical evidences. This research concludes that women entrepreneurs in Peshawar, Pakistan cultural and social constraints. However, personal motivation and family support helped them to negotiate with these constraints.