Vacation ownership: Gender positioning

Abstract

The resiliency of the timeshare market and continued growth based on number of units sold and an increasing number of national brands has placed the timeshare industry in a promising position economically. Currently only 12 to 15 percent of the timeshares are brands, but this will change as major brands are looking for alternative sources of income. Sales in 2004 in the United States were $7.87 billion in 2004 (ARDA, 2004). In the United States 3.9 million households own timeshare and 5.8 million U.S. timeshare weeks are owned (ARDA, 2004).