The Role of Customer Loyalty to the Salesperson in Generating Premium Revenue for Retailers

  • Clark R
  • Zboja J
  • Voorhees C
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Abstract

Clay M. (2012). The role of customer loyalty to the salesperson in generating premium revenue for retailers.

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APA

Clark, R. A., Zboja, J., & Voorhees, C. (2012). The Role of Customer Loyalty to the Salesperson in Generating Premium Revenue for Retailers. Journal of Applied Marketing Theory, 3(1). https://doi.org/10.20429/jamt.2012.030102

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