Abstract
Presented at the Conference Perspectives in Operations Management in honor of Prof. Elwood S. Buffa, Nov. 2–3, 1991, at UCLA. Research support from the LEK Partnership, the Stanford Graduate School of Business, and the Stanford School of Engineering is gratefully acknowledged. Dr. Sara Beckman of Hewlett-Packard provided valuable conceptual suggestions during the formative stages of this project. Timothy Hough and Timothy Scholes of LEK furnished valuable suggestions at a later stage of this project.
Cite
CITATION STYLE
Hausman, W. H., & Montgomery, D. B. (1993). The Manufacturing/Marketing Interface: Critical Strategic and Tactical Linkages. In Perspectives in Operations Management (pp. 117–131). Springer US. https://doi.org/10.1007/978-1-4615-3166-1_7
Register to see more suggestions
Mendeley helps you to discover research relevant for your work.
