Trust maximization in social networks

Abstract

Trust is a human-related phenomenon in social networks. Trust research on social networks has gained much attention on its usefulness, and on modeling propagations. There is little focus on finding maximum trust in social networks which is particularly important when a social network is oriented by certain tasks. In this paper, we propose a trust maximization algorithm based on the task-oriented social networks. © 2011 Springer-Verlag Berlin Heidelberg.