This paper builds on the finding that healthcare service consumerism among older people is comprised of three distinct characteristics: Knowledge, Behavior, and Personal Efficacy. By profiling the determinants of each dimension, better insight into policy and strategy that encourages healthcare activism is offered. Variance in each of the three components is explained primarily by respondent demographics. Comparison with findings from extant literature is included.
CITATION STYLE
Harvey, J. W., & Prisuta, R. H. (2015). Profiling the Older Healthcare Services Consumer Activist. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 537–541). Springer Nature. https://doi.org/10.1007/978-3-319-17055-8_109
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