Evaluation of e-NAM adoption: A case of Jetalpur Mandi, Gujarat

Abstract

Electronic-National Agriculture Market (e-NAM) is being implemented in India to promote uniformity, streamlining of procedures across the integrated agricultural markets. e-NAM aims to reduce information asymmetry between buyers and sellers and facilitate the provision of real-time price discovery. Through a pilot study of the project in Jetalpur mandi, Gujarat, the authors intend to bring out the issues and challenges in adoption and implementation by various stakeholders of e-NAM. The study concludes that for e-NAM’s successful adoption, aspects related to observability, relative advantage, compatibility, trialability and complexity are important and should be considered in the design of existing and future e-NAM centres.