Creative Process in Creating Letters Design

Abstract

Creating a letter requires a particular technique so that the final design has consistency, both in shape and size. Therefore, we need a method that guides the designer in creating letters. A designer must be sensitive to visual studies to create alternative letter designs with a sense and meaning that can still feel from these visual references. This process uses a letter creation method based on the author's experience. The test was conducted on first semester students of the Visual Communication Design study program, State University of Malang, who were studying Typography. The implementation of this creative process is aimed at all typographic designers and people who are learning to develop typography. The steps used are as follows: 1) Empathize: understand the problem; 2) defining analyze, interpret, plan. This process consists of several steps that must be taken, namely: brainstorming and writing concepts; 3) Ideate: visual exploration. In this creative process, there are several steps: visual study, making thumbnail sketches, redefining shapes, and finishing touches that make the draft into a final design; 4) Prototype: apply creativity to create. This process is a simulation process using the final letter design; and 5) test: review and revise. Each process has specific details and options that can be adapted to the typography project that is being worked on. The final result is a final design of letters that conforms to design principles and typography.