Skip to main content
Book ChapterOPEN ACCESS

Strategic Consensus and Performance: The Role of Strategy Type and Market-Related Dynamism

Springer Nature, (2015), 221
DOI: 10.1007/978-3-319-17356-6_68
0Citations
Citations of this article
172Readers
Mendeley users who have this article in their library.

This article is free to access.

Abstract

Our research examines the relationship between consensus on the type of SBU-level strategy among senior marketing and R&D-managers and organizational performance for a sample of 101 US and German SBUs in three industry sectors: consumer packaged goods, electrical equipment and components, and mechanical machinery.

Author supplied keywords

Cite

CITATION STYLE

APA

Homburg, C., Krohmer, H., & Workman, J. P. (2015). Strategic Consensus and Performance: The Role of Strategy Type and Market-Related Dynamism. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (p. 221). Springer Nature. https://doi.org/10.1007/978-3-319-17356-6_68

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free