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Book Chapter

Partnership in the Forefront: Advertising Agencies’ Roles and Business Clients’ Loyalty

  • Arslanagic-Kalajdzic M
  • Zabkar V
Springer Fachmedien Wiesbaden, (2017), 227-236
DOI: 10.1007/978-3-658-18731-6_17
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Arslanagic-Kalajdzic, M., & Zabkar, V. (2017). Partnership in the Forefront: Advertising Agencies’ Roles and Business Clients’ Loyalty. In Advances in Advertising Research VIII (pp. 227–236). Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-658-18731-6_17

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