Management of coastal resources in Mandalika in an era of disruptive innovation waves

Abstract

The development of maritime tourism in Central Lombok is still dependent on Bali tourism. The natural beauty and socio-cultural values of the coastal communities in Mandalika, differs from Bali, and has the potential of being developed into an attractive centre for tourists. One of the disruptive innovations in coastal areas in Mandalika is the increase in online travel centres which provides cheap and easy traveling packages. However, this system only prioritizes economic aspects, and fails to take into account the ecological sustainability aspects. This research, therefore, aims to identify the types and meanings of maritime culture in the form of rituals and traditions of coastal communities which is developed to increase and estimate Mandalika's economy. Data collection was carried out using in-depth interviews and questionnaires, with the descriptive analysis of multiplier effects used for analysis. The results showed that the rituals and traditions such as the Bau Nyale tradition, Madak Mare, and the Ruwah Segara developed in Central Lombok are packaged into maritime culture-based tourism centre. This also requires the support of all stakeholders and the readiness of the local community. The type of business which grows in the presence of marine tourism includes hotel businesses, cafes, restaurants, and souvenir shops, while the direct, indirect, and continued economic impacts are estimated to be around IDR 8 M per year. This tends to have a multiplier effect on employment and economic growth in Central Lombok.