Social media intervention for promoting breastfeeding among WIC participants

1Citations
Citations of this article
29Readers
Mendeley users who have this article in their library.

Abstract

Social media have emerged as a promising communication channel for promoting breastfeeding among a new generation of mothers. Yet, there is no published study reporting the effects of a large-scale social media intervention on key breastfeeding-related perceptions, attitudes, and behaviors. As a component of its breastfeeding promotion campaign, the Women, Infants, and Children (WIC) program implemented a 12-month intervention using Facebook and Instagram and subsequently evaluated the outcomes by surveying WIC-participating women (N = 832) twice, immediately before and after the intervention. Based on their level of exposure to the intervention messages, the women were retrospectively classified into two groups, resulting in a two-group (no–low exposure vs. medium–high exposure) quasi-experiment. Women in the medium–high exposure group, in comparison with women in the no–low exposure group, exhibited higher campaign awareness (p .05) and duration (p >.05). In conclusion, a social media-based intervention resulted in more positive breastfeeding attitudes, higher self-efficacy, and higher perceived social support. Future studies need to investigate the optimal level of intervention message dosage that prompts significant behavioral changes.

References Powered by Scopus

Get full text
320Citations
288Readers
Get full text
174Citations
1003Readers

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Cite

CITATION STYLE

APA

Sanchez, L. M., Park, S. Y., Kohnen, T., Sarnquist, B., Jeon, H. J., Granner, M., … Christiansen, E. (2023). Social media intervention for promoting breastfeeding among WIC participants. Food Science and Nutrition, 11(11), 6945–6954. https://doi.org/10.1002/fsn3.3620

Readers over time

‘23‘24‘2505101520

Readers' Seniority

Tooltip

PhD / Post grad / Masters / Doc 2

50%

Researcher 2

50%

Readers' Discipline

Tooltip

Nursing and Health Professions 2

50%

Medicine and Dentistry 1

25%

Social Sciences 1

25%

Save time finding and organizing research with Mendeley

Sign up for free
0