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City Branding and Inward Investment

  • Middleton A
Palgrave Macmillan UK, (2011), 15-26
DOI: 10.1057/9780230294790_3
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Abstract

In a world where cities and regions aggressively compete for investment from public and private sectors, brand reputation is critical. The brand is both a lens through which information is viewed and a decision criterion.

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APA

Middleton, A. C. (2011). City Branding and Inward Investment. In City Branding (pp. 15–26). Palgrave Macmillan UK. https://doi.org/10.1057/9780230294790_3

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