Agribusiness Strategy of Cocoa Farmer's in Jember Regency, East Java, Indonesia

Abstract

Research purpose are examine and formulating the internal factors, external resources and various folk cocoa agribusiness management's in Jember Regency. The study was conducted in Rambipuji and Wuluhan Jember. The study population is farmer households (RTP) cocoa and sampling using random sampling. Analysis of the data used is SWOT. The results showed that many internal factors, external of the various aspects of the management of resources and determining the development of the folk cocoa plantation. As an alternative to folk cocoa plantation development strategy is strength which is owned through that take advantage of the opportunities and chances include resources, business management and infrastructure in folk cocoa.