Socialization Strategy in the Disability Vaccination Program Through Social Media in Indonesian

Abstract

This study aims to determine the role of the Indonesian government in disseminating the disability vaccination program through social media, especially on Twitter. This research data is seen and analyzed in the social media accounts of @KemenkesRI, @KemensosRI, and @Kemkominfo. The method in this study uses Q-DAS (Qualitative Data Analysis Software) Nvivo 12 plus. The data obtained are tweets from the Twitter accounts of the Ministry of Social Affairs, Ministry of Health, and Ministry of Information Technology. This study found that the Ministry of Health was very intensive in disseminating information and distributing vaccination programs compared to the social media accounts of the Ministry of Social Affairs and the Ministry of Communication and Information. Dissemination of vaccination information for persons with disabilities on social media Twitter @ Ministry of Social Affairs in Vaccination Distribution information. Meanwhile, in conveying information, the Twitter social media account @Kemkominfo is more dominant in using symbols or hashtags.