COMMUNITY EMPOWERMENT AND CUSTOMARY ATTACHMENTS SUPPORT PARTICIPATION IN AAN TOURISM VILLAGE DEVELOPMENT

Abstract

This qualitative descriptive research explores the economic potential and community participation of the Aan Tourism Village, a hidden gem in Indonesia that offers a variety of natural and cultural attractions. The research aims to apply the relevant theories and concepts in the field of economics to analyze the factors that influence the involvement of the local people in developing and managing the tourist village. The research also hopes to provide insights and knowledge that can help the Aan Tourism Village to achieve sustainable growth and development. The Aan Tourism Village boasts scenic views of hills, rice fields, waterfalls, and pristine rivers that appeal to nature lovers. It also showcases the rich and diverse culture and arts of the Aan people, such as honey bee cultivation, crafts, paintings, and traditional dances. The research finds that the community participation in the Aan Tourism Village is optimal, with most of the participants having a tourism background and experience. The participants contribute to the tourist village in various ways, such as joining mutual cooperation activities, serving as tour guides, and offering culinary delights. The research also identifies the driving factors for community participation, which include willingness, ability, and opportunity. The research concludes that the Aan Tourism Village has a high economic potential and a strong community participation that can support its development as a tourist destination.