DMA email tracking report 2014

Abstract

The DMA with its insight partner fast.MAP and sponsor dbsdata has published the latest results of its email tracking research series. The results are from the sixth wave of the email tracking survey, which explores consumer attitudes and trends for email marketing in the United Kingdom. This article covers findings from the new questions that were added in the most recent offering of the survey and highlights some important trends across the averages reported year-on-year.