Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential.
CITATION STYLE
Ingle, B. R. (2013). Designing for Growth. In Design Thinking for Entrepreneurs and Small Businesses (pp. 103–115). Apress. https://doi.org/10.1007/978-1-4302-6182-7_9
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