Motivos da escolha do automóvel no acesso a megaeventos: Caso da Copa das Confederações 2013, Rio de Janeiro

Abstract

Mega events involve numerous and significant urban impacts, especially regarding urban traffic, which treatment and mitigation require appropriate strategies and policies. The promotion of more sustainable modes of transportation is one of the most important. The strategies effectiveness will depend on several factors that affect the modal choice process. In this article, based on consultation with more than a thousand spectators who attended 2013 Confederations Cup held in Rio de Janeiro, we intend to present and analyze the main motivators for the use of car in this mega event. Additionally, instrumental motives that affect car choice were identified based on a literature review, facing that with those obtained in the field. Even when the modal choice motives and their hierarchy are susceptible to change over time and depends on local context, it seems that in the case of Brazilian cities, systems of transportation other than cars strongly lack in attributes such as comfort and speed. What highlights the need not only to restrict access of individual transport, but also to invest in the improvement of public and non-motorized transportation, making them more attractive options for car users.